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  How do I get my website to rank higher on Google?
Posted by: filetruth-team - 04-25-2020, 11:59 AM - Forum: Marketing - No Replies

Here are 10 free ways to improve your Google search rank.

  1. Improve your website's user experience. ...
  2. Write great content optimized for SEO. ...
  3. Get more backlinks. ...
  4. Improve your page speed. ...
  5. Fix broken links. ...
  6. Optimize your images. ...
  7. Use H1 and H2 header tags. ...
  8. Optimize for local search.
10 Google Hacks to Improve Your Search Rank for Free


10 Google Hacks graphic
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.


Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.



Get more backlinks. Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
Improve your page speed. Google began using mobile page speed as a ranking factor in July, and while it said the “speed update” will only affect a small percentage of sites, it’s still a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.



Fix broken links. Having quality links on your website is one of the best ways to boost traffic and establish the authority of your site, but links that bring up a 404 error hurt both your user experience and your search rank. Use a tool like BrokenLinkCheck or Dead Link Checker to find any broken links.



Optimize your images. Optimizing your images is crucial to boosting the speed of your site and making it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames, and include alt text.



Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.




Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.




Optimize for voice search. According to a study by comScore, by 2020 half of all searches will be done by voice. Make sure those voice searches find your business by incorporating likely voice search phrases into your website content—be sure to use full sentences phrased in a natural conversational style rather than single keywords.




Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.

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  What day is best to launch a website?
Posted by: filetruth-team - 04-25-2020, 11:55 AM - Forum: Marketing - No Replies

The best day to launch a website? Tuesday. Monday is a day to catch your breath for the week. Tuesday gives everyone plenty of time to plan, check-in, and be ready for any issue that may arise, while also allowing for several days of time after the launch to address issues and fixes.

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  Where can I promote my business for free?
Posted by: filetruth-team - 04-25-2020, 11:54 AM - Forum: Marketing - No Replies

7 Ways To Promote Your Business Online For Free

  • Use the three big local listing services. ...
  • Embrace social media. ...
  • Start a blog. ...
  • Put up multimedia on YouTube and Flickr. ...
  • SEO your company website. ...
  • Press releases. ...
  • Join a relevant online community and contribute.

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  How can I advertise on Google for free?
Posted by: filetruth-team - 04-25-2020, 11:53 AM - Forum: Marketing - No Replies

Go to https://www.google.com/business 
      and click Start Now.

  1. Search for your business to verify that it is not already listed. If you do not find your business, continue entering your info.
  2. Follow the simple steps provided by Google. ...
  3. Verify your business. ...
  4. Well there we have it, you can now get free advertising on Google.

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  How much does it cost to advertise on a website?
Posted by: filetruth-team - 04-25-2020, 11:53 AM - Forum: Marketing - No Replies

Google and Bing: The average cost per click using Google Ads and Bing Ads for their search engines is between $2 and $3, while the average cost for displaying ads on websites is about 50 cents per click. The most expensive ads are over $50 per click.

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  How do I advertise my website on Google?
Posted by: filetruth-team - 04-25-2020, 11:52 AM - Forum: Marketing - No Replies

How to Advertise on Google & Grow Your Business
Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google Ads (formerly known as Google AdWords) is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.

Let us help you get started with this beginner's guide to advertising on Google.

How Advertising on Google Works
Google Ads functions as an auction, but unlike a regular auction, it’s not just your bid that matters – the auction takes the quality and relevance of your ad campaigns into account. This means that the playing field is level for everybody, not only those advertisers with the deepest pockets.

The Google Ads auction is centered around the concept of keywords. Advertisers identify keywords that are relevant to their business – and that searchers are likely to use when trying to find something – and bid on them, stating how much they are willing to pay each time a Google user clicks on their ad. This is where the term “pay-per-click advertising” comes from.

The ad auction takes place every single time a searcher enters a keyword into Google, meaning that every single search for keywords you’re bidding on represents an opportunity for your ads to be shown to prospective new customers. And since those prospects are actively looking for what you’re selling, you’ll be showing up at the exact right moment. This is what makes advertising on Google so powerful, and one of the best ways to grow your business.

How to Advertise on Google
Advertising on Google requires a Google Ads account, which is free to create. Once you’ve opened your account, it’s time to figure out how to use Google Ads to grow your business!

The following is a ten-step process for advertising on Google:

Establish your account goals
Determine your audience
Conduct keyword research
Set budgets and bids
Build your optimal account structure
Write high-performing ads
Create effective landing pages
Implement conversion tracking
Grow your remarketing lists
Make optimization a habit
We'll provide more tips on how to optimize your Google advertising below.

Optimal Google Ads Account Structure
The first step is to consider your account structure. Although there are many ways to structure an AdWords account, such as mirroring the structure of your website or by product categorization, the most effective and successful accounts all share the same qualities when it comes to organizational hierarchy. The following figure shows an optimal Google Ads account structure:

How to Use Google AdWords account structure diagram
The account itself is the topmost level. Within each account are campaigns. Some advertisers only run a single campaign at any given time, whereas others run numerous campaigns simultaneously. Each campaign houses various ad groups, each of which, in turn, contain unique keywords, ad text, and accompanying landing pages.

Campaigns are often organized by theme, such as a holiday promotion or back-to-school sale. Within each campaign, ad groups are often organized by products or services, such as Hanukah merchandise or school stationery. Finally, individual products, such as menorahs or notebooks, have their own targeted keywords, unique ad copy, and relevant accompanying landing pages.

The structure of your Google Ads account may not reflect this hierarchy precisely, but organizing your account in this manner will allow you to keep things organized and tightly themed from the outset, factors that can have significant influence on PPC metrics such as Quality Score.

Check out this guide full of best practices & tips to getting started with Google Ads.

Advertise on Google with Filetruth 
Aside from the technical aspects of setting up and running a PPC campaign using Google AdWords, many advertisers struggle with the time commitment necessary to achieve success with paid search. That’s why Filetruth software and free tools have proven invaluable to thousands of businesses advertising on Google.

The Google Ads Performance Grader: A Completely Free Audit of Your Google Account
To maximize the impact of your Google advertising campaigns, you need to know what measures are working and where improvements can be made – and Filetruth AdWords Performance Grader can help you do exactly that.

How to Advertise on Google Ads Performance Grader
The AdWords Performance Grader is the most comprehensive, fully featured free tool of its kind. In 60 seconds or less, the AdWords Performance Grader performs a detailed and thorough audit of your AdWords account, identifying areas in which improvements can be made as well as highlighting successful areas of your account and how they compare to competitive benchmarks for your industry.

How to Advertise on Google
Try the Filetruth AdWords Performance Grader for free today.

Filetruth Advisor: The Only Online Advertising Platform You Need
Constant analysis, optimization, and attention are required to make advertising on Google as profitable as possible. However, for many small businesses and companies with limited resources, managing a paid search campaign on Google Ads can be a full-time job. That’s why we developed Filetruth Advisor.

How to Advertise on Google 20MWW
Our proprietary 20-Minute Work Week system allows you to effortlessly identify areas in which action can be taken to improve results and campaign performance immediately. Filetruth Advisor allows you to manage your Google Ads, Bing Ads, and Facebook advertising campaigns from one responsive, centralized dashboard, eliminating the need to track various campaigns through different interfaces – simply log into Filetruth Advisor and take control of your online advertising efforts from one place.

Filetruth Advisor customizes its recommendations based on your current campaigns, account history, and other elements individualized to your AdWords account. You will receive action items with specific, actionable recommendations and prescriptive workflows allowing you to make changes to your account in mere minutes that will have an immediate and powerful impact on your account performance. You can track changes over time, and see improvements in your account with our intuitive visual reports.

Try Filetruth Advisor today with a free, no-obligation trial and see how we can help you succeed with advertising on Google.

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  How do I promote my new website?
Posted by: filetruth-team - 04-25-2020, 11:49 AM - Forum: Marketing - No Replies

Here are 8 outstanding ways to promote your new website:
1 Email Marketing. ...
2 Personal Email Signature. ...
3 Search Engine Optimization. ...
4 Pay-Per-Click Ads. ...
5 Social Media. ...
6 YouTube. ...
7 Guest Blogging. ...
8 Retargeting.

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  How can I advertise my website for free?
Posted by: filetruth-team - 04-25-2020, 11:47 AM - Forum: Marketing - No Replies

10 Effective Ways to Promote Your Website for Free

promote your website for free
 

So you’ve just finished creating your stunning website, but now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Promoting your website doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all.

 

We’re sure you’ve ran into articles similar to this one, promising to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end. This isn’t one of those posts and everything listed will ensure your wallet stays closed.


But don’t take out word for it. Read on to discover the 10 best ways to promote your website for free:


1=Solidify your website SEO

2=Take advantage of email marketing

3=Start a blog

4=Try guest blogging

5=Harness the power of social media

6=Submit your site to online directories

7=Post on forums

8=Reach out with outreach marketing

9=Say it with your signature

10=Focus on quality



01. Solidify your website SEO

SEO, or search engine optimization is hands-down one of the most effective ways to get your website ranking on Google (and other search engines). Unlike SEM (search engine marketing), it’s totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from the outside. Among other factors, good SEO is accomplished by setting certain keywords and phrases throughout your website and other techniques, like adding alt text to your images and optimizing your headings so that your website is more easily found by search engines. SEO requires some time and effort, but in order to make your life a little easier, you can take advantage of Wix SEO Wiz. The magical (and totally free) Wiz will walk you through the process, as well as create an in-depth checklist of all the elements you need to optimize in order for you to ‘get found’. On top of all this, Wix websites are now instantly indexed by Google, so you’ll be able to see your site in search results then and there. 




 

02. Take advantage of email marketing
 

There’s a reason you will always see email marketing placed high up on articles that talk about how to drive traffic to your website. Why? Because it’s proven to be effective over and over. (For every $1 you spend on email marketing, the average rate of return is $38) Sure, anyone can send a newsletter and get some hits, but one that is carefully written and effective is almost an art form. Keep your content punchy, your CTAs prominent, and your tone pressing to get across to your reader. That is what will separate you and the sea of other newsletters your visitors have subscribed to. Thanks to Wix Email Marketing you can create, send and share beautiful emails in minutes.



03. Start a blog

News flash! Blogs are great. No, I’m not just saying that because you’re reading one. Having a blog on your website can increase your ranking on search engines, help establish yourself as an expert in your field, and dramatically improve your conversion rate. The cherry on top: writing articles will force you to research your market, and in turn broaden your knowledge and grow your professional skills. As for the technical side of starting a blog, Wix makes it super easy to create a killer blog that can be connected to your site in just one simple click. Don’t fancy yourself much of a writer? Not to worry. Remember that a blog needs to be casual and eye level so that you can appeal to anyone from beginner to expert. And, like many things, after some practice it gets easier over time. Lucky for you, we’ve created the definitive guide on how to start your own blog, so you can be well on your way to becoming a blogging pro.





04. Try guest blogging

In addition to starting your own blog, you may want to bring in a guest blogger. This is a popular tactic that is mutually beneficial for both parties involved. Having another writer in your industry write a post on your own blog allows you to dive into the person’s network and hopefully get some quality leads. Not only that, you’re building relationships along the way with people in your industry therefore growing your own network. You both get exposure, traffic, and social media shares. I’d say it’s a win-win for all.


Vice versa, it’s strongly recommended that you become a guest blogger yourself – that is, you start writing articles to be published on other platforms. Here too, the benefits are huge: your website’s link appears on external pages (giving a nice boost to your SEO), you get exposed to a new audience, and you improve your writing skills by trying new formats.


 

05. Harness the power of social media
 

Believe it or not, social media isn’t just a way for your friends from high school to show off pictures of their children or for snapping a photo of what they ate for lunch. Businesses that use social media as a tool can tap into a following that helps fuel brand awareness and overall growth. Whether it’s Facebook, Twitter, Instagram, or Snapchat (and hopefully it’s a combination of one or all of them), posting and commenting is important to build a community. Regularly engaging with your audience can also increase the chances of them sharing your content, which is free promotion for your website. Don’t forget to cross-promote so all of your networks get to benefit from as much of your content as possible, like sharing your Instagram video to Twitter or your latest blog post on your Facebook page. You can also add a social bar to your website so that your visitors can easily find your social profiles and share your website.


 

06. Submit your site to online directories
 

While a majority of people will be searching Google to find what they’re looking for, submitting your website to online directories is still a good idea. You want your URL in as many places as you can get it so that more people can find it. So why not take advantage of this free advertising space? Depending on the industry you work in, there may be a dedicated directory for your business type. If you have a brick and mortar store, submitting to local directories is even smarter. Free services like Google My Business allow you to claim your business so that when someone searches for your business your website plus a map with your location, hours and contact will appear on the right side of the results page. Other places you’ll want to look into adding your website or business to are Angie’s List, Yellow Pages, and Yelp. Remember, the more the merrier.




 


07. Post on forums
 

Who doesn’t like a little shameless self promotion every now and then? Forums are another way of getting your website out to another crowd that may not normally run across it. You can start a new thread on a well known forum like Reddit and let others decide if it’s worthy of getting upvoted, or you can engage in an existing conversation thread that is on-topic and throw in your website when appropriate. (Please, don’t spam. It’s just plain rude.) As with the directories above, try to find forums that are specifically about your businesses’ industry so that you can reach your specific audience in a more intimate way. If you can’t find a forum that’s specific to your business category, don’t fret! You can start your own forum using Wix Forum. This way your website can be the destination forum spot for your industry.



08. Reach out with outreach marketing
 

Outreach marketing involves connecting with others in your business category, bloggers and influencers to promote your website in some way, shape or form. The technique starts with identifying the targets you need in order to attain your goal. This involves reaching out with a pitch, and following up when necessary. This can be done via email or social media, and depending on your targets’ following, one may be better than the other. The idea is to create a lasting relationship all while getting the exposure for your website you originally set out for. Interested? We’ve got a dedicated guide for the best outreach marketing tactics to promote your website. Keep in mind, it’s called outreach marketing, not overreach marketing. Wink


 

09. Say it with your signature
 

Your email signature is basically an online bumper sticker, in that people are going to see it whether they care to or not. This, however, can very much be a good thing for you and your website. Make sure that at the bottom of any email that you send out (regardless to who) you place your business logo, links to your social accounts and website, plus any other contact information. Online promotion? Easy peasy.


 

10. Focus on quality
 

When making your own coffee, it’s easy to fix if you’ve made it too strong. Simply add some more water and let it brew to even out its potency. However, adding too much water will ruin the entire pot. When creating content to advertise or promote your website, focus on creating quality work or you’ll end up with a watered-down mess that no one wants. This tip can be applied to all of the other tips you’ll find in this article. Attention to detail and a “quality over quantity” attitude will be one of the best things you can do for your business in the long run.

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  Do I need web hosting if I have a domain name?
Posted by: filetruth-team - 04-25-2020, 11:44 AM - Forum: web hosting - No Replies

To build a website you will need both a domain name and web hosting account. ... You need web hosting to store your website's files. After you get hosting, you need to update your domain name settings and point it to your web hosting service provider. You can also buy both the domain and hosting from the same company.

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  How much does it cost to host a site?
Posted by: filetruth-team - 04-25-2020, 11:42 AM - Forum: web hosting - No Replies

Quick answer: A shared web host is usually cheap – expect to pay $3 – $10 per month; VPS hosting on the other hand costs $30 – $55 per month. There are many kinds of web hosting, all at different price points and offering different features and options

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